Sonder Men’s Grooming Dee Why

Sonder Mens Grooming redefines male grooming through a fusion of classic barbering and contemporary hairdressing techniques, with three Sydney locations including their flagship Dee Why salon. Founded by Northern Beaches natives Ji and Sam, the salon emphasizes personalized consultations where ‘male image specialists’ craft bespoke styles tailored to clients’ lifestyles and hair characteristics. Beyond premium haircuts and beard trims, Sonder distinguishes itself with an on-site espresso bar, proprietary Blak Haircare product line, and a barber education program nurturing new talent. The brand actively engages in community initiatives like Movember while maintaining a laid-back coastal vibe through beach-adjacent locations and Chewbacca beard references. Their Dee Why outpost operates as a grooming hub near key landmarks, offering free beard styling advice alongside services ranging from skin fades to eyebrow tinting.